Quartz watch, who have you offended?
Quartz watch, who have you offended?
"This watch is quartz and is of a very low grade."" I'll buy a automatic watch, not a quartz one."" Where can the quartz watch go?"I've all heard of this.Now when it comes to quartz watches, it has become synonymous with cheap, inferior, we can no longer be interested in.faintly, it seems to hear the quartz table sighing in a corner, it said to himself: " I think that year, I have been brilliant.
Compared with the centuries-old mechanical watch, the quartz watch has only been about 50 years since its inception, which is worthy of the name.Although the real quartz table was invented by the Japanese, the quartz table technology was first developed by the Swiss.Around 1967, Rolex, Omega, Pazilai and other brands jointly developed the Beta21 quartz movement for watches, but the Swiss are not very cold with quartz technology, and did not produce quartz watches in time, thus giving the Japanese the opportunity.
Japan's Seiko has long been secretly developing quartz technology, in 1962, Seiko developed a Marine quartz timer, six years later, the Seiko president clothing department at that time is issued a dead order: must invent a quartz watch in a year (here omitted eight elegant deer tore a torn dialogue of 10,000 words...)!!!
In order to complete the command of the leadership, the Japanese working in Seiko one by one like playing chicken blood, desperately began to start research and development, and finally launched the Astron quartz watch at the end of 1969, shaking the whole watch world, thus set off the "quartz storm" prelude.The watch was priced at 450,000 yen, already about the price of a car!
When the quartz storm came, the Swiss traditional watchmaking was miserable.Because at that time of the watch world, still stay in who go accurate, who is the eldest stage.In the past, Swiss mechanical watches were reliable in quality and accurate when walking, so people were willing to pay more money to buy a mechanical meter.After the advent of the quartz meter, not only the accuracy is dozens of times that of the mechanical meter, but most importantly, the price is much cheaper than the mechanical meter.In this case, it is naturally not necessary for most people to buy another expensive and inaccurate mechanical watch.
As a result, amid the quartz storm and some other factors, the traditional Swiss watchmaking industry plummeted, companies collapsed and employees were laid off (more than 90,000 Swiss watch workers lost their jobs during the quartz storm!Today, the total number of watch practitioners in Switzerland has not reached that number).In sharp contrast, the sales of Japanese quartz watches, and some brands, including Seiko, live a thriving life, counting money a day and counting hand cramps.It was even asserted that mechanical watches were already poor and sooner or later replaced by quartz watches.Although Rolex now only do mechanical table, in the quartz storm, in order to cater to the market, it also produced a small number of quartz table, however, Rolex always adhere to its own principle, even if the city is quartz table, it also insist on mechanical table as the main, quartz watch, even in history, has never become the mainstream of Rolex products, this Rolex is really valuable.
When the Swiss watchworld was struck hard and routed by the quartz storm, Nicholas Heyek arrived.He, like a savior, "turning the tide to the collapse of the building", saved the Swiss watchmaking from hot water.Under his leadership, the Swiss technology, cheap and design-made Swiss quartz watch was born in 1983, the birth to the Japanese quartz watch.Everyone is a quartz watch, you are cheap, I'm cheaper than you, and higher than your appearance level, let alone I'm still made in Switzerland.After her appearance, Swatch was a great success, grabbing back a large number of market occupied by Japanese quartz watches.
It has to be said that Nicholas Hayeck is a business prodigy.He was the godfather of the modern Swiss watch world.The Lebanese-born Swiss son-in-law, " though not a watch professional, has a superhuman drive.He absorbed his resource integration, combining the two then-big watch groups, SSIH and ASUAG.The merged group is the Swatch Group (Swatch GROUP).Swatch group by gradually buying Swiss traditional watchmaking brands, such as Po, Breguet, Jacques ro, revived a large number of ancient traditional Swiss watches, actively invest capital and technical support, let the Swiss watchmaking tradition to continue to maintain, and constantly instill such a concept: Swiss mechanical watches is a luxury, very pay attention to technology.
On the quartz meter level, the leader of Swatch with a colorful, Swiss-made quartz meter, let the original soaring Japanese quartz meter gradually lost his temper.So, if the mechanical watch can have such a current status, cheap quartz watch Swatch is a great contribution.
Time changes, with the development of science and technology, gradually, the advantage of quartz watch, to some extent, also became a disadvantage.Now there are more and more tools to see time, computers, mobile phones, and even cameras, tablets, they can see time, and they are very accurate.Quartz meter accurate this advantage has gradually weakened in today's society.Quartz meter due to congenital deficiencies, such as using the circuit board and battery, the movement is difficult to produce aesthetic feeling.What's more, today's mechanical table, far from the original "Wu Xia Amon", in the walk has been a lot of accurate.Rolex's top observatory precision chronograph certification has reduced the daily error to within positive or minus two seconds.In addition, the process, inheritance, preservation of mechanical watches have also been deeply rooted in the hearts of the people.
